Privacy policy

Last Updated: February 16, 2026

 

This Privacy Policy describes how Mavyn ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at trymavyn.com or make a purchase from us (collectively, the "Site").

By using our Site, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Site.

WHAT PERSONAL INFORMATION WE COLLECT

When you visit our Site, we collect certain information about your device, your interaction with our Site, and information necessary to process your purchases or provide support.

"Personal Information" means any data that identifies or relates to an identifiable individual.

Device Information
Purpose: To load the Site accurately for you and perform analytics to optimize our Site's performance.
How Collected: Automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Information Collected: IP address, browser type and version, device type (mobile, desktop, tablet), operating system, time zone setting, pages or products you view, search terms you enter, referring/exit pages, date and time stamps, and clickstream data.
Shared With: Shopify (our e-commerce platform), Google Analytics, Facebook Pixel, and other analytics providers.

Order Information
Purpose: To fulfill your orders, process payments, communicate with you, screen for fraud, and provide customer support.
How Collected: Directly from you when you make a purchase or attempt to make a purchase.
Information Collected: Name, billing address, shipping address, email address, phone number, payment information (credit card numbers are encrypted and processed securely by our payment processor), purchase history, and communication preferences.
Shared With: Shopify, payment processors (Stripe, PayPal), shipping carriers (USPS, UPS, FedEx), and customer service platforms.

Customer Support Information
Purpose: To respond to your inquiries and provide assistance.
How Collected: When you contact us via email, chat, or phone.
Information Collected: Name, email address, phone number, order details, nature of your inquiry, and any information you choose to provide.

Account Information
Purpose: To allow you to create an account and manage your subscriptions and orders.
How Collected: When you create an account on our Site.
Information Collected: Name, email address, password (encrypted), shipping addresses, payment information, order history, and subscription preferences.

Marketing Information
Purpose: To send you promotional communications about our products (only with your consent).
How Collected: When you sign up for our email list, make a purchase, or opt in to marketing communications.
Information Collected: Email address, name, purchase history, and marketing preferences.
You can opt out at any time by clicking the "unsubscribe" link in any marketing email or by contacting us.

TEXT MARKETING AND NOTIFICATIONS

By entering your phone number at checkout and completing a purchase, subscribing via our subscription form, or texting a keyword to our short code, you agree that we may send you:
• Order notifications (confirmations, shipping updates, delivery confirmations)
• Abandoned cart reminders
• Marketing offers and promotions (if you opt in)

Message Frequency: Text marketing messages will not exceed 30 per month.

Consent: You acknowledge that consent is not a condition for any purchase. You can opt out of marketing texts at any time by replying STOP to any text message. Message and data rates may apply.

Carrier Participation: Not all carriers are supported. We are not liable for delayed or undelivered messages.

HOW WE USE YOUR PERSONAL INFORMATION

We use your Personal Information to:

Fulfill Orders:
• Process and ship your orders
• Communicate with you about your orders
• Provide customer support

Improve Our Services:
• Analyze how customers use our Site
• Identify trends and improve our products
• Optimize Site performance and user experience

Prevent Fraud:
• Screen orders for potential fraud or risk
• Comply with legal obligations

Communicate With You:
• Respond to your inquiries
• Send order confirmations and updates
• Send marketing communications (with your consent)
• Conduct surveys or request feedback

Personalize Your Experience:
• Show you relevant products or content
• Remember your preferences
• Provide personalized recommendations

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us provide our services. We share information only as necessary and require these parties to protect your information.

Service Providers:
• Shopify: E-commerce platform and payment processing
• Payment Processors: Stripe, PayPal (payment processing)
• Shipping Carriers: USPS, UPS, FedEx (order fulfillment)
• Email Service Providers: Klaviyo, Mailchimp (email marketing)
• SMS Providers: Postscript, Attentive (text message marketing)
• Analytics Providers: Google Analytics, Facebook Pixel (website analytics and advertising)
• Customer Support: Gorgias, Zendesk (customer service tools)

Legal Requirements:
We may disclose your Personal Information if required by law, court order, or government regulation, or if we believe disclosure is necessary to:
• Comply with legal obligations
• Protect our rights or property
• Prevent fraud or security issues
• Protect the safety of our users or the public

Business Transfers:
If Mavyn is acquired, merged, or undergoes a change in ownership, your Personal Information may be transferred to the new entity.

COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to:
• Remember your preferences
• Analyze Site traffic and usage
• Provide personalized advertising
• Improve Site functionality

Types of Cookies We Use:
• _shopify_session: Maintains your shopping cart and session (Session)
• _shopify_visit: Tracks site visits for analytics (30 minutes)
• cart: Associates your actions with your cart (2 weeks)
• _ga: Google Analytics user tracking (2 years)
• _fbp: Facebook Pixel for ad targeting (3 months)
• _klaviyo: Email marketing tracking (1 year)

Managing Cookies:
You can control cookies through your browser settings. Note that disabling cookies may affect Site functionality, including checkout and login features.

Most browsers accept cookies automatically, but you can modify your settings to:
• Block all cookies
• Accept cookies only from certain sites
• Delete cookies when you close your browser

DO NOT TRACK

Because there is no industry standard for responding to "Do Not Track" (DNT) signals, we do not alter our data collection practices when a DNT signal is received from your browser.

DATA RETENTION

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Order Information: Retained for 7 years for tax and legal compliance purposes.
Account Information: Retained until you request deletion or close your account.
Marketing Information: Retained until you unsubscribe or request deletion.

YOUR RIGHTS

Depending on your location, you may have the following rights regarding your Personal Information:

Access: Request a copy of the Personal Information we hold about you.
Correction: Request that we correct inaccurate information.
Deletion: Request that we delete your Personal Information (subject to legal retention requirements).
Opt-Out: Unsubscribe from marketing emails or text messages at any time.
Data Portability: Request a copy of your Personal Information in a portable format.

To exercise these rights, contact us at hellomavyn@gmail.com.

CHILDREN'S PRIVACY

Our Site and products are intended for parents and guardians to purchase on behalf of their children. We do not knowingly collect Personal Information directly from children under 13.

If you believe we have inadvertently collected information from a child under 13, please contact us immediately, and we will delete it.

SECURITY

We take reasonable measures to protect your Personal Information from unauthorized access, disclosure, or destruction. These measures include:
• Encryption of sensitive data (e.g., payment information)
• Secure servers and data storage
• Access controls and authentication
• Regular security audits

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

INTERNATIONAL DATA TRANSFERS

Your Personal Information may be transferred to and processed in countries other than your own. These countries may have different data protection laws.

By using our Site, you consent to the transfer of your information to the United States and other countries where we operate.

CALIFORNIA RESIDENTS (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: You can request information about the Personal Information we collect, use, and disclose.
Right to Delete: You can request that we delete your Personal Information.
Right to Opt-Out: You can opt out of the sale of your Personal Information. (Note: We do not sell Personal Information.)
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your rights, contact us at hellomavyn@gmail.com.

EUROPEAN RESIDENTS (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

Legal Basis for Processing:
• Contract: To fulfill orders and provide services
• Consent: For marketing communications
• Legitimate Interests: To improve our services and prevent fraud

Your Rights:
• Access, correct, or delete your Personal Information
• Object to processing or request restriction
• Data portability
• Withdraw consent at any time
• Lodge a complaint with your local data protection authority

To exercise your rights, contact us at hellomavyn@gmail.com.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

The most current version will always be posted on this page with an updated "Last Updated" date. Continued use of our Site after changes are posted constitutes acceptance of the updated policy.

We encourage you to review this Privacy Policy periodically.

COMPLAINTS

If you believe we have mishandled your Personal Information, please contact us at hellomavyn@gmail.com. We take privacy concerns seriously and will investigate and respond promptly.

You may also lodge a complaint with your local data protection authority if applicable.

CONTACT INFORMATION

For questions or concerns about this Privacy Policy, contact us:

Email: hellomavyn@gmail.com
Website: trymavyn.com